People have been hiring remote workers and virtual assistants for a while now, but the practice has gained a lot of popularity over the past year due to the pandemic. With more people working from home and plenty of roles needing to be filled, more and more business leaders are realizing the benefits of hiring virtual assistants. But what exactly can a virtual assistant do for you? Read on find out!
What Is A Virtual Assistant?
A virtual assistant is a self-employed worker who specializes in offering a variety of services to clients from a remote location. Virtual assistants often serve as administrative assistants, but their skillsets are sometimes more varied, covering different aspects of a company’s operations. Virtual assistants are in high demand by small- and medium-sized businesses, along with larger business that need help, but don’t want to spend the money on an office space for staff.
What Tasks Can You Outsource To A Virtual Assistant?
One of the first questions that business owners ask when they start looking to hiring a virtual assistant is “What kind of work can a VA do for me?” This is an open-ended question, because the truth is that a virtual assistant can take on almost any type of work that you need done. VAs are most often associate with administrative tasks like bookkeeping, scheduling, and email management, but can encompass everything from content writing and social media marketing to web development and search engine optimization.
The number of different tasks that VA can take on is massive, so it is often easier to break it down into different specialties. After all, no VA is going to be good at everything, so it makes the most sense to choose one who specializes in the type of work that you are most in need of. In general, there are six main specialties when it comes virtual assistants:
General Virtual Assistant: Specializes in administrative tasks, such as email and schedule management, file storage and organization, bookkeeping, and research.
Content Writer: Specializes in content and blog post creation, SEO writing, and the creation of web copy, newsletters, and press releases.
SEO/Web Marketer: Specializes in search engine optimization, keyword research, and various on- and off-page optimization tactics.
Graphic/Web Designer: Specializes in designing logos, icons, and graphics, as well as websites and landing pages.
Web Developer: Specializes in the coding and optimization of websites. This can range from creating a website from scratch to getting the most out of WordPress or other web development platforms.
Audio/Video Editor: Specializes in editing audio and video content, from YouTube videos to podcasts.
It’s worth noting that these are only just the most common roles that a VA can serve. There are a number of different tasks that a virtual assistant can help with, from booking business trips and making business-related purchases to keeping in touch with clients or subcontractors. It all comes down to what roles you need filled and what skills the VA has to offer.
How To Decide What You Should Outsource To A Virtual Assistant
While you can effectively assign almost any type of task to a virtual assistant, the tasks you choose outsource should be centered around providing with more freedom to focus on your business rather than working in it. To that end, a good way to determine which tasks you should outsource is to create “3 Three Lists of Freedom.” This is a method developed by author and CEO Chris Ducker, who recommends making these lists these avoid burnout and position yourself for entrepreneurial success.
These lists are:
- Things you hate doing.
- Thing you can’t do yourself.
- Things you shouldn’t be doing.
These three lists are fairly easy to understand: the first is all about tasks you dislike doing but a necessary for keeping a business running, such as bookkeeping or administrative duties. The second focuses on tasks that you lack experience in: you might be an expert in the main of focus of your business, but you might not have experience in content writing, social media marketing, website design, or graphic design. Finally, the third list centers on tasks that you, as a business, don’t think that you should be doing on a day-today basis.
Once you’ve made these lists, you’ll have an idea of what type of work you should look to outsource.
Focus On What Matters Most To You
Virtual assistants have gone from being simple administrative help to highly versatile and specialized workers that can fill almost any role you need. If you’re tired of work in your business and not on it, a virtual assistant could be exactly what you need. Taking on the help of a VA is an excellent way to be more productive and grow your business, allowing you to focus on the work that matters most to you.